The key test of sustainability in business (as in life) is very simple:
Can you meet your needs without harming the ability of others, including future generations, to meet their own?
The test follows the same principle as the one which (hopefully) stopped you helping yourself to all the roast potatoes at Christmas dinner before your Granny had some. In the real world it’s a bit more complicated: you have to work out where the “potatoes” are, how many…
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